☐Review the homepage draft and approve the exact SEO title, structure and CTA destinations.
☐Confirm the 100+ Complete Installations and 400+ 5-Star Reviews figures before live use.
☐Confirm MCS, RECC, NICEIC APPROVED CONTRACTOR and TrustMark wording and badge use.
☐Approve each service and location page, including local context, FAQs and internal links.
☐Confirm the Ashbridge and Frank McDowell outcomes are permissioned and presented as reported, installation-specific results.
☐Approve genuine Thomson images and alt text; keep the branded van as a colour and badge reference only.
☐Confirm verified business details, social URLs, opening hours, coordinates, registration details and image licensing.
☐Approve sitemap, canonical, schema, indexation and Search Console checks after any release.
☐Approve Google Ads structure and copy separately. No campaign is being launched from this connection.

Unsupported items requiring Mark’s accuracy approval

Flags to resolve before publication.

Homepage figures: `100+ Complete Installations` and `400+ 5-Star Reviews` are visible only as pending draft figures and must not be treated as verified.
Customer outcomes: Ashbridge and Frank McDowell details are reported results from named installations, not direct quotes, typical results, guarantees, savings claims or payback promises.
Missing case-study photos: no matching Ashbridge- or Frank-specific installation photos were found in the repository/library. Confirm before adding any.
Missing business facts: social URLs, opening hours, geo-coordinates, registration details and image licensing still need confirmation.
No van asset: the supplied branded van image must remain a colour/badge reference and must not be used on the website.

Asset status

Approved local image references.

Logo: `/images/thomson-logo.webp` — official Thomson logo.

Accreditation suite: `/images/accreditation-suite.webp` — MCS, RECC, NICEIC APPROVED CONTRACTOR and TrustMark.

Battery: `/images/draft-battery-sigenergy.webp` — genuine Sigenergy installation with labelled isolators and Thomson Electrical & Energy Solutions Ltd identification stickers.

Solar: `/images/draft-lake-district-farm-solar.webp` — genuine farm/workshop solar array with scaffolding visible.

EV: `/images/draft-ev-review-evidence.webp` — genuine review/installation evidence, used without transcribing unverified review text.

Location imagery: no location-specific images were found; the local drafts use approved genuine company installation imagery and state no invented local project evidence.

Internal-linking map draft

Connect intent to real routes.

Suggested anchor text and purpose are below. Every linked path has been checked against an existing page or saved draft route. The hub is the only place where draft-to-draft review links are gathered.

Source / intent	Destination	Suggested anchor and purpose
Homepage proposed hero	/solar-enquiry	Free Battery Assessment — start the working solar/battery enquiry.
Homepage proposed solar section	/solar-enquiry	Get a Solar Quote — use the existing solar form.
Homepage proposed EV section	/ev-remote-survey	Get an EV Charger Quote — use the existing remote survey.
Battery service draft	/solar-and-battery-cumbria · /solar-enquiry · /battery-storage · /electrical-installations	Solar & Battery Cumbria, solar enquiry, battery storage and electrical installations — move from research to a real service/form route.
Solar service draft	/solar-enquiry · /solar-and-battery-cumbria · /battery-storage-whitehaven · /ev-charging · /electrical-installations	Solar enquiry, combined solar and battery, battery draft, EV charging and electrical installations — connect adjacent energy needs.
EV service draft	/ev-remote-survey · /ev-charging · /electrical-installations	EV remote survey, EV charging and electrical installations — match assessment and service intent.
Six location drafts	/solar-and-battery-cumbria · /solar-enquiry · /battery-storage · /coverage	Solar & Battery Cumbria, solar enquiry, battery storage and areas we cover — give each local page a useful next step.
Existing blog content	/blog	Blog — link only to published articles that genuinely support the page topic.
Ashbridge evidence source	No public case-study route found	Do not fabricate a URL. Publish a case-study link only after Mark supplies and approves a real public route.
Frank McDowell evidence source	No public case-study route found	Keep the reported evidence on approved pages only; do not fabricate a URL.

Do not add these draft routes to the live header or footer. Walk every rendered href end-to-end after approval and retain only real destinations.

Local SEO, schema and ethical link-building plan

Earn local relevance with confirmed information.

Confirmed business data

Use the confirmed business name Thomson Electrical & Energy Solutions Ltd; 1a Sneckyeat Road Industrial Estate, Hensingham, Whitehaven, Cumbria, England, CA28 8PF; 01946 389 860; 07817 429 048; mark@thomsonelectrical.co.uk; service areas across Cumbria; and https://thomsonenergysolutions.co.uk. Mark must confirm the final official website URL and formatting.

Conservative schema

Consider LocalBusiness, Electrician or Contractor schema using confirmed facts only. Use Service, FAQ and Breadcrumb schema only where the same content is visible on the page. Do not add fake ratings, review aggregates, awards or hidden text.

Post-approval checks

Check sitemap inclusion, canonical URLs, robots/indexation, Search Console coverage and mobile rendering after Mark approves publication. Keep Google Business Profile and directory NAP consistent.

Legitimate local links

Pursue relevant Cumbria trade, community and business directories; truthful manufacturer/installer listings; customer-approved case studies; local partnerships; and useful local guides. Earn links by being useful and accurate.

Prohibited shortcuts

Prohibit paid link schemes, private blog networks, fake reviews, review incentives, doorway pages, duplicated location copy, keyword stuffing and unsupported claims.

Facts still to confirm

Verify social profile URLs, opening hours, geo-coordinates, company registration details and image licensing before adding them to schema, listings or page copy.

Google Ads recommendations only

Three separate Search campaigns for approval.

Campaigns cannot be launched from this connection. Mark must approve setup, budgets, keywords, ads, conversion actions and landing-page publication.

Battery Storage Whitehaven / West Cumbria

High-intent themes

home battery storage Whitehaven; battery storage West Cumbria; solar battery Whitehaven; battery storage assessment Cumbria

Negative themes

jobs, careers, courses, DIY, used, second-hand, cheap parts, car battery, replacement battery

Landing page

/battery-storage-whitehaven

Factual ad-copy examples

Home Battery Storage in Whitehaven

Free Battery Assessment

Practical advice across West Cumbria.

Solar Panel Installation Lake District

High-intent themes

solar panel installation Lake District; solar PV installer Cumbria; solar panels Keswick; solar installer Windermere; rural solar installer

Negative themes

jobs, careers, courses, DIY, kit only, used panels, solar lights, calculator, free panels

Landing page

/solar-panel-installation-lake-district

Factual ad-copy examples

Solar Panel Installation Across the Lake District

Bespoke Solar PV Advice

MCS-accredited advice for Lake District homes and rural properties.

EV Charger Installation West Cumbria

High-intent themes

EV charger installation Whitehaven; EV charger installer West Cumbria; home EV charger Workington; business EV charging Cumbria; fleet EV charger

Negative themes

jobs, careers, courses, DIY, used charger, portable charger, replacement cable, public charging station

Landing page

/ev-charger-installation-west-cumbria

Factual ad-copy examples

EV Charger Installation in West Cumbria

Home, Business & Fleet Charging

Professional advice with a remote survey option.

Measurement recommendation

Set up and test distinct conversion actions for successful form submission, click-to-call and WhatsApp click. Confirm consent, attribution and lead quality before optimising.

Approval boundary

Recommendations only: no campaign launch, spend, account change or management is included in this save.